Know How AI Talks About Your Brand
Track your brand's visibility across any AI model. Monitor mentions, analyze citations, and benchmark competitors. Open source and self-hosted, so your data stays yours and you'll never get locked in.
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/ MODEL COVERAGE
Track any AI model.
See exactly what ChatGPT and other AI search users see exactly with web scraping. Track LLM responses with their APIs or OpenRouter. Bring your own keys.
- ChatGPT
- Claude
- Gemini
- Grok
- Mistral
- Perplexity
- Copilot
- DeepSeek
- Google AI Mode
- Google AI Overviews
/ FEATURES
All you need to grow AI visibility.
01/DASHBOARD
Your AI visibility command center.
See everything at a glance — current visibility, share of voice, 30-day trends, and the key metrics behind every score.
02/VISIBILITY
Track visibility across every prompt and model.
Filter by AI model, time range, and tags. See per-prompt visibility scores with trend lines comparing your brand against competitors.
03/SHARE OF VOICE
See how you stack up against the competition.
Compare your brand's mention share against every competitor. A live leaderboard ranks who AI engines name most — so you can see who dominates and where the gaps are.
04/QUERY FAN-OUT
See the searches behind every AI answer.
AI engines fan a single prompt out into dozens of web searches. Track the exact queries and keywords they generate — and how they rewrite your prompts along the way.
05/CITATIONS
Understand where AI gets its information.
See which domains and URLs AI models cite most, track new and dropped sources over time, and break down citations by category — brand, competitor, social, and more.
06/OPPORTUNITIES
Know exactly what to do next.
Turn your data into action with AI-generated recommendations — content to create, pages to refresh, and third-party sources to pitch — each ranked by impact.
07/PROMPTS
Search, tag, and organize your prompts.
Find any prompt instantly with full-text search and highlight matching. Tag prompts for easy filtering and track visibility scores per prompt.
08/DEEP DIVE
Inspect every individual AI response.
Drill into any prompt to see exactly what each AI model said, which brands were mentioned, what sources were cited, and how the response was constructed.
09/TRENDS
Track visibility trends over months.
Watch how your brand's AI visibility changes over time compared to competitors. Spot the impact of content changes and market shifts.
/ TESTIMONIAL
“We were looking for an affordable way to track our visibility in AI search, and Elmo was a great fit. They were incredibly responsive and quickly added the integration we needed.”
/ COMMUNITY
Talk to us!
Hop into our Discord to ask questions and get help straight from the maintainers. We'd love to hear from you.
/ PRICING
Self-host it, run it in our cloud, or white-label it for your customers.
Self-Hosted
Run on your own infra with full access.
- Unlimited prompts
- All AI models supported
- Citation analysis
- Competitor tracking
- Full source code access
- Community support
Cloud
Managed hosting, no maintenance.
- Everything in Self-Hosted
- Managed hosting
- Automatic updates
- Priority support
- Daily backups
- Usage analytics
White Label
Provide AEO for all of your customers.
- Everything in Cloud
- Custom branding
- Custom domain
- SSO
- Shared Slack channel
- Prioritized features
/ OFF-SITE AEO
Want us to do your off-site AEO for you?
Beyond tracking, we publish humanized guest posts on high-authority sites so AI answer engines can cite you.
- Starter
- 4 placements / mo
- Growth
- 8 placements / mo
- Authority
- 14 placements / mo
/ FAQ
Frequently Asked Questions
- What is Elmo?
- Elmo is an open-source AI visibility platform for Answer Engine Optimization (AEO) — a self-hosted alternative to tools like Profound, Peec, and Otterly. It tracks how AI answer engines — including ChatGPT, Google AI Overviews, Perplexity, Gemini, Copilot, and Grok — mention your brand, which competitors appear alongside you, and which sources each model cites.
- What is Answer Engine Optimization (AEO)?
- Answer Engine Optimization (AEO) — also called Generative Engine Optimization (GEO) or LLM Optimization (LLMO) — is the practice of measuring and improving how often AI answer engines mention and cite your brand. Instead of ranking in a list of blue links, the goal is to be the source an AI quotes in its answer. (LLMO is also where Elmo gets its name.)
- Which AI models does Elmo track?
- Elmo runs your prompts across every major AI answer engine, including ChatGPT, Google AI Overviews, Perplexity, Gemini, Copilot, and Grok. It records how often your brand appears, which competitors show up alongside it, and which sources the models cite.
- Is Elmo really open source?
- Yes. Every line of Elmo is open source and available on GitHub. You can read the code, self-host the platform on your own infrastructure for free, and verify exactly how each visibility metric is collected and calculated.
- Is Elmo free?
- Elmo is free and open source to self-host — there is no license fee and no per-seat pricing. You only pay for your own infrastructure and any AI provider API keys you choose to use. Managed cloud hosting and white-label plans are also available.
/ DEPLOY
Roll your own AEO in minutes.
No vendor lock-in, just AEO on your own infra.